MyFair: ₩15 Billion Sales, 3,700 Overseas Exhibitions Supported

MyFair Achieves Cumulative Sales of 15 Billion KRW in 7 Years… Leading Global Market Innovation with 'Trade-Tech' MyFair, a solution company for overseas exhibition booth participation, has demonstrated steep growth, surpassing cumulative sales of 15 billion KRW in just seven years since its founding. MyFair, which has recorded a remarkable average annual growth rate of 104% over the past seven years, has successfully supported over 3,700 companies in participating in overseas booths to date. It is recognized for opening new horizons in the offline-centric exhibition industry with its 'Trade-Tech' strategy, which integrates information technology (IT) and data. MyFair's secret to success lies in implementing all exhibition preparation processes as data-driven solutions, thereby significantly reducing the burden on companies. From AI-based customized exhibition participation budget recommendations to an easy booth reservation system, a systematic participation task management system, a precise performance analysis system, and an efficient joint pavilion operation management system, MyFair focuses not only on reducing the participation costs and preparation time companies face but also on maximizing export marketing efficiency. In the early stages of the service, small and medium-sized export companies, who had difficulty accessing overseas exhibition information, were the main customer base. However, now, its value is being recognized as the customer base expands to include existing export companies seeking operational efficiency and public institutions operating large-scale group pavilions. MyFair CEO Kim Hyun-hwa stated, "In a domestic economic environment highly dependent on exports, overseas exhibitions are an essential marketing tool for companies and a bridgehead for entering the global market." She further pledged, "Based on MyFair's accumulated unique data competitiveness, we will not cease technological development and innovation to enable domestic companies to generate tangible results on the world stage." MyFair plans to continue leading the digital transformation of the global exhibition market through relentless technological investment and further solidify its position as a reliable partner for domestic companies' successful overseas expansion.