Mirae Asset Securities to Lead MyRealTrip IPO

MyRealTrip, Korea's leading travel super app, is drawing market attention as it officially embarks on its journey towards an Initial Public Offering (IPO), announcing the selection of Mirae Asset Securities as its lead underwriter and Samsung Securities as its co-underwriter. This marks the first instance of an online travel platform (OTA) in Korea pursuing a listing, and it is expected to be a significant milestone, demonstrating MyRealTrip's unique position and growth potential in the market. Since its establishment in 2012, under the vision of 'complete connection of travel experiences,' MyRealTrip has grown rapidly by providing a one-stop service that allows users to resolve all elements of travel, such as flights, accommodation, tours & activities, in one place. Currently, with cumulative members numbering 10 million and monthly active users (MAU) approaching 5 million, it has established itself as a key player in the domestic travel market. Particularly this year, based on robust performance, the annual transaction volume is expected to reach 2.3 trillion KRW, an approximate 45% growth compared to the previous year. Sales are also projected to exceed 110 billion KRW, demonstrating a steep growth trajectory. To accelerate this growth, MyRealTrip is making diverse efforts in the second half of the year, including brand campaigns, large-scale promotions, service enhancements, and strengthened partnerships. Furthermore, in line with the spread of K-trends, it is accelerating the introduction of inbound services, aiming to expand its global customer base by providing customized products and a convenient booking environment to international tourists visiting Korea. CEO Lee Dong-geon stated, "Starting with the selection of underwriters, we will fully dedicate ourselves to IPO preparations." He expressed his ambition, adding, "Based on our differentiated technology and service competitiveness, we will solidify our leadership in the domestic and international travel markets and achieve sustainable growth."