Kakao Unveils 'Kakao Moment AI,' End-to-End AI Ad Support for Small Businesses

Good news has arrived for small and medium-sized business owners and self-employed individuals who have been troubled by the complexities of operating online advertisements. Kakao has officially launched 'Kakao Moment AI' (hereinafter 'MomentAI'), an innovative AI-based ad operation support service, ushering in an era where anyone can easily execute effective ads without a specialized agency. MomentAI helps business owners with little advertising experience achieve professional-level ad efficiency by having AI perform ad data analysis and operational direction settings on their behalf. The core is to alleviate the burden of complex settings and vast data interpretation. The most notable feature is the 'Ad Optimization Score'. AI deeply analyzes campaign data, comprehensively evaluating recent performance changes, competitive situations, ad creative fatigue, and more, to calculate a score ranging from 18 to 100 points. Beyond simply displaying a score, it provides specific action proposals for score improvement, guiding advertisers to promptly implement improvements. Additionally, through the 'Performance Comparison Against Competitors' feature, users can clearly understand their position within their industry, segmented by percentile, based on key metrics such as budget, click-through rate (CTR), and conversion rate (CVR). This provides powerful insights that even novice advertisers can refer to with an objective perspective for budget allocation and strategy formulation. The 'Customer Behavior Analysis' feature, which allows users to grasp the flow of customer behavior at a glance, is also indispensable. It visualizes the 4-stage funnel (Awareness, Visit, Consideration, Conversion), clearly showing where customers drop off. By providing anonymized data for each stage, such as age groups, interests, and usage patterns for KakaoTalk Gifting and Talk Deal, applying K-anonymity standards, users can obtain in-depth information necessary for marketing strategy formulation. Kakao does not stop here; it plans to add strategy formulation features such as goal setting, budget allocation, and target definition, and even introduce automatic creative generation and simulator-based A/B testing features. This signifies an expansion to a complete model where AI supports the entire ad operation process, from ad report analysis to actual execution. A Kakao official stated, "We designed MomentAI for business owners who found it difficult to interpret data and identify actionable improvement plans," adding, "Moving forward, we will continuously expand its features to have AI support decision-making throughout all stages of ad operation." MomentAI will be a powerful assistant that helps small and medium-sized business owners find a successful path in the complex world of advertising.