Jeon Hwa-seong's Startup Story, Episode 1207: Soul Labs

## Startup Morning Coffee, Envisioning a Sustainable Future for the Pet Market: The SoulLabs Episode Every morning, 'Startup Morning Coffee,' which delivers the vibrant energy of the startup ecosystem, introduces viewers to the core competencies and market potential of promising companies with CEO Jeon Hwa-sung's deep insights. Broadcast live every day at 8:40 AM on the YouTube channel 'Jeon Hwa-sung's CNTV,' this program has established itself as a valuable platform for information exchange for those interested in startups through active two-way communication via real-time comments. The company recently spotlighted by 'Startup Morning Coffee' for discovering such innovative startups is SoulLabs. SoulLabs is a specialized company providing eco & pet care solutions for pet families through its brand 'ONOLAH,' making the lifelong health management of pets its mission while actively taking the lead in solving environmental pollution problems that arise during the pet ownership process. Recognized for its technology and vision through CNTTECH's women-specialized accelerating support program, SoulLabs aims to expand into an AI-based healthcare platform, starting with initial eco-friendly product development and data accumulation. SoulLabs' core competitiveness shines in its unique product lineup, which addresses both pet health and environmental protection simultaneously. Particularly, innovative products that are reusable and include health diagnosis functions are resolving existing market inefficiencies and generating high expectations. A prime example is the semi-permanent washable potty pad utilizing new material TPU. This product not only dramatically reduces waste generation from disposable potty pads by 99% but also offers odor reduction and long-term cost-saving benefits, increasing the satisfaction of pet families. Beyond simple environmental protection, the emergence of smart solutions that consider pets' health is presenting a new paradigm in the pet market. CEO Jeon Hwa-sung evaluated SoulLabs as 'a leader in 'eco+pet care' convergence solutions that simultaneously solve the long-standing environmental problems and inefficiencies in health management for pet families.' The strategy of connecting the vast data accumulated through innovative products like semi-permanent potty pads and early kidney inflammation detection litter to an AI healthcare platform is expected to grow SoulLabs into a key player leading the sustainable future of the pet market. SoulLabs' trajectory is not merely a product innovation but a lifestyle innovation and a crucial turning point for a better pet culture.