Jeon Hwa-seong's Startup Morning Coffee Ep. 1209: Korean Industry Trends and Outlook
Every morning, there's a special program ready to quench your thirst for the startup ecosystem. It's none other than YouTube's 'Startup Morning Coffee,' hosted by CEO Jeon Hwa-sung. Broadcast live daily at 8:40 AM on the 'Jeon Hwa-sung's CN...
Every morning, there's a special program ready to quench your thirst for the startup ecosystem. It's none other than YouTube's 'Startup Morning Coffee,' hosted by CEO Jeon Hwa-sung. Broadcast live daily at 8:40 AM on the 'Jeon Hwa-sung's CNTV' channel, it deeply illuminates the innovative capabilities and infinite market potential of various startups. Communicating interactively with viewers through real-time comments, it has established itself as an essential information platform for everyone interested in startups.
Today's featured startup is 'KOREA EXHIBITION.' KOREA EXHIBITION is a leader in helping domestic companies enter overseas markets through its AI-based export exhibition support solution. For domestic companies aiming to leap beyond the limitations of the domestic market onto the global stage, it focuses on innovating the complex and inefficient process of participating in overseas exhibitions and maximizing export performance. Particularly in the Korean market, where approximately 25,000 companies participate in overseas exhibitions annually, ranking 5th in the global trade exhibition industry size, its potential shines even brighter. It is currently growing further by participating in CNTTech's women-specific accelerating support program.
KOREA EXHIBITION's core competitiveness lies in 'automating the entire exhibition participation process' and 'matching valid buyers.' Through these two, it dramatically increases the success rate of export contracts. Internally, it has built a vast buyer database of over 50,000, precisely recommending customized buyers for companies, and systematically supports buyer invitations and schedule management. Beyond merely potential customers, it secures a database by selecting 'valid buyers' with actual purchasing intent, and closely supports companies up to follow-up meetings, leading to tangible contract achievements. Furthermore, by simply inputting initial information such as a company's product, price, and export goals, its AI-based system automatically manages exhibition recommendations, booth type recommendations, and all administrative tasks, helping companies focus solely on the essence of their business.
As CEO Jeon Hwa-sung's one-point comment suggests, KOREA EXHIBITION innovates the chronic inefficiencies of participating in overseas exhibitions with AI automation technology, focusing on the most critical goal: 'identifying valid buyers and securing contracts.' By alleviating the burden of administrative tasks and providing data-driven precise matching, it is highly expected to function as the most effective and essential export platform for SMEs and startups dreaming of overseas expansion, rapidly increasing their global market share.
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