Jeon Hwa-seong's Startup Morning Coffee E.1201: Idea

The popular YouTube program 'Startup Morning Coffee,' hosted by CEO Jeon Hwa-sung, goes live daily at 8:40 AM, connecting with viewers through the 'Jeon Hwa-sung's CNTV' channel. The program provides an in-depth introduction to the innovative core competencies and unique market potential of various startups, and serves as a valuable information hub, resolving viewers' questions through real-time comment interaction and enhancing their understanding of the startup ecosystem. Recently, the company highlighted on 'Startup Morning Coffee' was 'BATTLE'. BATTLE is gaining attention by introducing an immersive interactive dialogue platform app service based on emotional AI characters. Originally, it provided a golf matching service, but recognizing market changes and the growth potential of fandom culture, it boldly pivoted its business model. Now, BATTLE focuses on leveraging AI technology to deliver unprecedented new dimensions of experience to fandoms. Their solution effectively resolves the communication thirst and limitations experienced by fandoms by creating a space where fans can emotionally communicate and interact with their preferred stars or characters in a virtual environment. It is currently a promising company accelerating its growth through CNT Tech's content accelerating support program. BATTLE's greatest competitive advantage lies in its 'AI emotion-based relationship building technology'. This technology is the core driving force that enables users to form deep bonds with AI characters and fosters high immersion and engagement. When emotion-based AI avatars appear in the virtual space, fandoms can chat directly with them, sharing emotions and forming attachments beyond simple conversations. It is even designed to allow for high-level immersive relationship settings, such as virtual weddings within the virtual environment. This innovative approach is clearly reflected in actual user metrics. The BATTLE platform has surpassed 1,000 daily active users (DAU), and its average usage time exceeds 50 minutes, demonstrating overwhelming user immersion. CEO Jeon Hwa-sung commented on BATTLE, saying, "Beyond simply providing a chat function, it is creating a completely new experience for K-content fandoms through 'emotional interaction' with AI characters." He stated that the high usage time and active user count are evidence that it is satisfying the strong needs of Korean content fandoms, and further emphasized, "This demonstrates the infinite possibilities of a new interactive dialogue platform where consumers can grow beyond mere participants to become creators and subjects of revenue within a virtual environment," highly praising BATTLE's future. BATTLE is expected to play a pioneering role in evolving fandom culture to the next level through technology.