Finehost, an Accommodation D2C Solution, Tops ₩10 Billion in Transactions

"FineHost," an innovative D2C (Direct-to-Consumer) solution that is changing the landscape of the accommodation industry, made a powerful impression on the market by surpassing the eagerly anticipated transaction volume of 10 billion won in 2024. FineHost provides an unrivaled service that helps accommodation owners break free from dependence on existing online platforms, enabling them to communicate directly with customers via social media and even complete bookings. FineHost is opening new horizons in accommodation operation. It strengthens information exchange and networking through an exclusive community for accommodation owners and manages efficient bookings through real-time integration with major booking channels like Naver. Furthermore, it secures a wide range of customer touchpoints through influential influencer partnership marketing and helps maximize profits with dynamic pricing features optimized for market conditions. According to Vacatio, the operator of FineHost, the explosive growth of FineHost stems from the overwhelming satisfaction of its users and accommodation owners. Key success factors include not only the reduction in labor costs for booking management but also the provision of the most ideal pricing and effective marketing strategies from a supplier's perspective, delivering tangible revenue growth and operational efficiency. In particular, the powerful word-of-mouth effect through an active community led to a remarkable increase in the number of affiliated accommodations. Partner accommodations, which numbered only about 200 in 2023, surpassed 1,300 as of October 2024, achieving phenomenal growth of over 6 times in just one year. This highlights how deeply FineHost is rooted in the accommodation industry. Ji Hyun-joon, CEO of Vacatio, emphasized that building on this success, they will move towards even bolder goals in the future. CEO Ji stated, "We plan to accelerate our entry into the Hawaii market by leveraging our community, D2C features, and influencer marketing." He expressed his ambition, saying, "Ultimately, our vision is to expand users and accommodation owners globally and establish FineHost as Korea's leading accommodation solution, surpassing Airbnb." FineHost is ready to lead the future of the accommodation industry and write new history on the global stage.