FastFive, Hyphen Design, WGNB Eye High-End Office Interior Market

An innovative wave is sweeping through the domestic office design market. FastFive's interior design brand, Hyphen Design, is joining forces with global space design group WGNB to usher in an era of premium offices. This strategic collaboration attempts to combine Hyphen Design's solid construction capabilities and FastFive's in-depth space operation know-how with WGNB's unique aesthetic sense and profound philosophy of space branding. Through this partnership, Hyphen Design plans to offer a 'total office design service' that embodies a company's fundamental identity within its space, thereby opening new horizons in the high-end office interior market. Baek Jong-hwan, CEO of WGNB, who has built a reputation designing spaces for global high-end brands like the JUUN.J flagship store and Musinsa EMPTY, emphasized that they will infuse offices with "a philosophy that unfolds a brand's emotion and message into a narrative through space." With 'the harmony of emotion and practicality' as their core value, both companies will create spaces that go beyond simple workplaces, maximizing work efficiency and user experience. Their ambition is to elevate corporate prestige by maximizing the aesthetics and functionality of high-end finishes, and to lead a new office culture by proposing 'branding-type offices' that flexibly transform according to industry characteristics and work styles. Kim Dae-il, CEO of FastFive, stated that this collaboration is "an attempt to add world-class design sensibility to Hyphen Design's interior capabilities," and that it will set new standards in the office market by expanding space beyond a mere physical location to "part of a brand experience." With this collaboration as a starting point, Hyphen Design is expected to establish a unique position in the premium office market and provide domestic companies with a spatial experience of a different dimension.