Dalpa Unveils Consumer Brand-Specific AI Agent Platform

Dalpa's AI agent operation platform, poised to lead innovation in consumer goods brands, has finally been unveiled. This long-awaited solution for consumer goods companies in beauty, fashion, F&B, and more, goes beyond simple automation to support decision-making directly linked to tangible revenue growth, focusing on maximizing operational efficiency and business performance. Dalpa's new platform supports key brand operations across the board, from sales and inventory data analysis to order quantity optimization, marketing strategy formulation, and influencer collaborations, all on a cloud-based system. Differentiated from existing ERP systems, it is an agent platform focused on 'performance,' perfectly customizable to each brand's unique characteristics, and its speed, allowing immediate application in operations within just 4 weeks, is a key strength. This platform was developed in line with the trend of inquiries about AI adoption from consumer goods companies surging by an astonishing 200% year-on-year. Since the second half of last year, Dalpa has thoroughly verified its effectiveness through an in-depth Proof of Concept (PoC) process spanning approximately 6 months with 5 major brands. The results of collaborations with key brands were remarkable. Cosmetics brand A shortened the time required for influencer marketing by 60% and significantly improved ROAS (Return on Ad Spend). Furthermore, fashion brand B achieved the remarkable feat of reducing loss costs due to excess inventory and stockouts by 8-18% through precise demand forecasting. Overall, related tasks that used to take 30-50 hours per month were drastically reduced to 6-9 hours, demonstrating overwhelming efficiency improvements. Kim Do-gyun, CEO of Dalpa, stated, "Through this collaboration with major brands, we have definitively confirmed the business performance improvement effects." He further expressed his ambition, "Going forward, we will expand the scope of application and actively support companies in achieving continuous revenue growth and operational innovation." Dalpa's AI agent platform will be an essential core tool for consumer goods companies to secure future competitiveness and accelerate business growth.