Classum Accelerates AI Academic Transformation for 9 Universities with 'Classum Connect'

## CLASSUM Connect Leads the AI Transformation in Universities CLASSUM's innovative AI academic counseling system, 'CLASSUM Connect,' an artificial intelligence (AI)-based learning platform, is leading the digital transformation in South Korean universities, successfully establishing itself in 9 major universities nationwide. Prestigious universities such as Daegu University, Ulsan University, Donggang University, and Seoul Women's University, along with the Korean Council for University Education (KCUE), have adopted CLASSUM Connect, with over 66,000 students currently accessing necessary academic information 24/7. This clearly demonstrates that universities are adopting AI transformation (AX) as a core strategy across all academic and administrative sectors. CLASSUM Connect provides instant 24-hour responses to student inquiries based on vast data, including campus regulations, academic calendars, and admissions counseling. Through close integration with university academic systems, it offers personalized information and is evolving into a comprehensive support system beyond simple counseling, with plans to expand its functions to include career and major track recommendations for students. The introduction of this system has dramatically increased students' access to information and maximized the efficiency of university administration. Students can now obtain necessary information regardless of time or place via a chat interface, and universities can provide stable and prompt responses even during periods of high inquiry volume, such as admissions or course registration. Furthermore, accumulated query data is analyzed to identify areas for improvement in academic operations and serves as valuable material for optimizing educational programs. Choi Yu-jin, CEO of CLASSUM, stated, “The successful spread of CLASSUM Connect proves that AI transformation is no longer an option but a necessity in the university setting. We will advance it beyond simple automated responses into an integrated support system that encompasses not only each student's learning journey but also their future career paths,” presenting a strong vision. CLASSUM plans to continue strengthening AI-based support in key areas of university operations, such as academic administration, student counseling, and educational management, thus fulfilling its role as a pioneer in realizing smart campuses for higher education institutions in South Korea.