Buzzvil's Interactive Ads Boost ROAS 7x, App Engagement 52%p

In the current era where ad avoidance has become commonplace, Buzzvil, as a leader in full-funnel AI marketing platforms, presents a new paradigm. Buzzvil is revolutionizing ad efficiency by introducing 'interactive advertising' based on user participation, leading the shift from 'viewing ads' to 'experiencing ads'. The core of this change lies in increasing user engagement with ads and reducing their aversion. Beyond simply delivering information, Buzzvil's interactive advertising is a strategy that strengthens brand message delivery and maximizes conversion performance by providing users with an experience of direct participation and interaction. A prime example of an interactive format is 'AI Review Pick,' where users participate in a quiz, and AI suggests personalized reviews and products based on their answers. In addition, it enriches the user experience through various formats, such as directly displaying instantly available coupons within the ad creative or organically delivering messages in line with the flow of short-form videos. Actual results are also very encouraging. According to Buzzvil's internal analysis, interactive formats significantly contributed to improving key metrics such as app activation and purchase conversion. In a specific beauty brand campaign, it achieved an impressive ROAS (Return On Ad Spend) of over 700%, and in another campaign, the app activation rate was a remarkable 52%p higher compared to simple exposure-type ads, proving overwhelming efficiency. Not content with this success, Buzzvil is accelerating the advancement of its interactive AI technology. It showcases sophistication by analyzing vast behavioral signals such as user age, gender, recent actions, and purchase cycles, along with in-ad click, view, and mission completion data in real-time, to automatically optimize even the type, amount, and timing of rewards. Furthermore, it plans to usher in an era of ultimate personalized advertising where AI individually assigns the most interesting interactive ad format itself to each user. In particular, Buzzvil is strengthening its self-serving services through the 'Buzzvil Ad Center' to enable small and medium-sized advertisers to easily implement these innovative interactive ads. It intuitively supports key functions such as ad budget setting, targeting, and performance analysis, helping more businesses leverage Buzzvil's advanced AI technology and interactive experiences. Lee Kwan-woo, CEO of Buzzvil, emphasized that "interaction is now becoming a core element that defines the ad format itself, going beyond AI technology," and revealed a vision to create a new advertising ecosystem that combines AI technology with interactive experiences to provide optimal interaction for both brands and users. Buzzvil is redefining the future of the advertising market through interactive AI marketing.