Buzzvil Launches Mini-Game Ad Format to Boost Global Ad-Tech Competitiveness

Buzzvil, leading global ad-tech innovation, is significantly expanding its mini-game ad product portfolio and solidifying its position as a strong ad-tech player focused on user engagement and interaction. Rapidly expanding into the US market following Japan, it is changing the landscape of the global reward ad market with mini-game ads that users directly participate in. In line with the growth trend centered on mobile games, this strategy integrates advertising elements into mini-games that are easy and light to enjoy. Short and intuitive games such as the newly introduced OX Quiz, 3.21 Guessing Game, and Palm Flip transform users from simply viewing ads into the 'subjects' of the ads. This marks the birth of next-generation participatory native advertising that offers natural immersion and brand experiences. Buzzvil has already recorded over 200% sales growth year-over-year in the content-type and multi-mission ad sectors (with international sales exceeding 40%). It is expected that these mini-game formats will become a powerful driver for domestic and international sales growth. Advanced AI-based engagement analysis technology learns user behavior patterns and preferences in real-time, rapidly launching diverse mini-game ads and building an engagement-centric advertising ecosystem. Thanks to this, advertisers can secure real behavioral metrics such as participation rates and completion rates, and users can experience personalized fun and immersion. Lee Gwan-woo, CEO of Buzzvil, stated, "Our goal is to become an 'ad bridge' connecting domestic and international markets without cultural barriers," emphasizing that they will continue ad-tech innovation through the convergence of AI interaction technology and mini-game formats.