AllMyTour.com Takes On Global OTA Giants with ₩26 Billion Revenue

Domestic membership-based global accommodation booking platform Allmytour.com achieved annual sales of 26.3 billion won in 2023, recording remarkable growth of more than double compared to the previous year. Notably, operating loss sharply decreased by 91.7% to -150 million won compared to 2023, succeeding in improving profitability. The industry is optimistic about the company turning profitable this year. The key drivers of this growth are the explosive expansion of global accommodations and the successful establishment of its B2B solution. The company expanded its global accommodation inventory from approximately 200,000 at the beginning of last year to 3 million by year-end, a 15-fold increase, securing the largest number of accommodations among domestic OTAs. Based on its accommodation hub spanning 250,000 cities in 198 countries worldwide, the company strengthened the competitiveness of its global cloud channeling solution, which provides accommodation integration systems to B2B partners, raising the proportion of overseas sales to 46%. The company also achieved remarkable results in attracting inbound tourists, leading the digital transformation of domestic hotels. By supplying price-competitive domestic accommodations to overseas B2B travel agencies, the number of self-attracted group visitors to Korea more than doubled compared to the previous year. In the domestic consumer market, the cost-price accommodation subscription service 'Awesome Membership' gained immense popularity, with annual new members quadrupling in just one year, resulting in significant marketing cost savings through repeat purchases. Allmytour.com has announced the launch of a dedicated app this year to support multilingual and foreign currency payments for its entry into the global B2C market, and plans to actively pursue Series A investment starting in March. CEO Seok Young-kyu expressed his ambition, stating, “We aim to leap forward as a global OTA solution company encompassing both B2B and B2C, leveraging our differentiated services and technological capabilities.”