Ably's Men's App '4910' Sales Surge Sixfold in February

Ably's men's fashion platform '4910 (Sagooilgong)' recorded remarkable growth, with its February transaction volume surging six-fold compared to the previous year, benefiting from the new semester's special demand. Officially launched in March 2023, 4910 has opened a new horizon in men's fashion shopping by offering "the moment fashion becomes easy," based on Ably's advanced AI personalization recommendation technology. Particularly, performance from February 1st to 16th was overwhelming. Transaction volume surged approximately six-fold (490%), and the number of purchasing customers skyrocketed by an astonishing nine-fold (800%). By category, 'tops' such as hoodies, sweatshirts, and shirts grew nine-fold (800%), while 'outerwear' like varsity jackets and track tops grew nearly five-fold (390%). Essential new semester accessories such as shoes (365%) and bags (75%) also saw significant increases in sales. Brand performance was also astonishing. Casual brand 'Sorano' saw its transaction volume explosively increase by 949 times (94,787%), securing the top spot in the hoodie category with its 'Basic Logo Hoodie'. Transaction volume for '1989 Standard's 'Fleece Hoodie' also jumped more than 11 times (1,008%). In the sneakers sector, 'Adidas' grew more than nine-fold (805%), and specifically, 'Superstar' sneakers surged by over 53 times (5,210%), achieving the remarkable feat of ranking first across all categories on 4910. This high growth is attributed to a wide range of product offerings spanning from menswear to casual, street, and sports styles, as well as AI-based personalization recommendation technology that precisely targets the tastes of male customers in their teens to thirties. 4910 has firmly established itself as the leading 'mobile wardrobe' for MZ generation men, with users in their teens to thirties accounting for 80% of its monthly active users (MAU). It is expected to continue steady growth as an app that facilitates convenient shopping tailored to TPO (Time, Place, Occasion) such as school reopening, start of semesters, and spring outings.