Ably's Black Friday Sales Surge 20%! 3,300 Items Sold Out Per Minute.

## ABLY Achieves Record-Breaking Black Friday Performance... Transaction Value Surges 20% Style commerce platform ABLY achieved record-breaking performance during this year's Black Friday event (November 17th - December 3rd), recording a 20% increase in transaction value compared to the previous year. The event kicked off with a strong start, recording its highest-ever daily active users (DAU) on the first day, and particularly on the closing day, December 3rd, it broke new records for both transaction value and number of orders. In the last hour before closing, an astonishing 200,000 products were sold, demonstrating an incredible sales pace of approximately 3,333 items per minute. **SOHO Fashion Shows Overwhelming Growth:** Dongdaemun-based SOHO fashion grew by 25% compared to the same period last year, and its average daily transaction value also increased by 20%. The number of markets exceeding 100 million KRW in daily transaction value reached an all-time high, with major markets like 'Ganadaran' (352%), 'Blackup' (207%), 'Reini' (172%), and 'Dangdang Girl' (153%) boasting triple-digit growth rates. **Beauty Category Captivates Zalpha Generation:** The beauty segment recorded a high growth rate of 30% compared to the previous year, with customers aged 10-20 (Zalpha generation) accounting for a significant 72%. The number of first-time beauty purchasers also increased by 25%, proving its high market potential. Popular brands such as 'BBIA' (197%), 'NAMING' (174%), 'VODANA' (156%), and 'Torriden' (148%) spearheaded this growth. Kang Seok-hoon, CEO of ABLY, cited 'the synergy between diverse product offerings and AI recommendation technology' as key factors for this success, and emphasized ABLY's continued commitment to innovating the customer shopping experience through 'securing products and strengthening technological capabilities' in the future.