Ablie Sees 30x Increase in Users of AI Content 'AI Style'

The style commerce platform Ably has seen a sharp increase in users for its image creation service utilizing generative AI. The number of users for Ably Corporation's 'AI Style' service has increased by 30 times compared to the initial phase of its pilot operation. 'AI Style' is a service that creates images using generative AI based on filters selected by the user, and it began pilot operations in July of last year. The service consists of two main features: 'AI Dressing,' which allows users to virtually try on clothes, and 'AI Concept,' which generates situational images such as pet photos or hairstyles. According to data released by Ably, the number of customers who created content using this service in the last two months (November-December 2025) increased by about 30 times (2,995%) compared to the first two months after its launch (July-August 2025). The number of contents generated during the same period also rose by over 30 times (2,992%), and related sales grew by about five times (418%). In particular, the usage rate of filters related to pets was notably high. After the release of the 'Create Pet Mirror Selfie' filter, the average daily content creation for the week following its launch (November 26 - December 2, 2025) was reported to be 6.5 times higher than the previous week. The company explained that they are continuously updating timely filters, such as New Year's hanbok concepts. An Ably representative stated, “We are enhancing content features within the app that can be enjoyed beyond shopping by combining our self-developed personalized recommendation algorithm with generative AI technology.”