Yanolja Drives Digital Innovation in Travel with ChatGPT Enterprise

Global travel tech company Yanolja is embarking on an innovative journey to reshape the future of the travel industry by fully adopting OpenAI's ChatGPT Enterprise. Through this adoption, Yanolja aims not only to maximize internal operational efficiency and productivity but also to lead digital transformation by spreading generative AI technology across the entire travel industry. The company plans to contribute to the development of the travel industry by integrating AI-based solutions into its work environment to increase efficiency and by accumulating successful cases of AI transformation. Specifically, it plans to develop innovative solutions such as AI-based price prediction and real-time fare adjustment, personalized travel product recommendations, and improved hotel operational efficiency. These are expected to elevate the operational environments of travel businesses worldwide and provide travelers with a uniquely personalized experience. Beyond simply adopting technology, Yanolja plans to maximize synergy by diversifying the scope of cooperation, including joint API integration projects, development of AI-based traveler data platforms, and participation in sustainable global travel initiatives. Andy Brown, Head of Business for Asia Pacific at OpenAI, emphasized that AI has the potential to fundamentally transform the way the travel industry operates and provides customer service, stating that the cooperation with Yanolja will create efficient work environments and personalized travel experiences. Kim Jong-yoon, CEO of Yanolja Cloud, also stated that the adoption of OpenAI Enterprise would be a crucial foundation for the advancement of global travel tech and expressed Yanolja's commitment to actively utilize AI in all its environments to secure new growth engines. Meanwhile, Yanolja has been building a close relationship with OpenAI since February, starting with their collaboration on the Asia launch of OpenAI's AI agent model, Operator. At that time, Yanolja integrated its rich travel data with the Operator model to provide customized travel product search and booking services to users in the Asia region.