Workplace Social 'Blind' Reaches 12 Million Users

Workplace social platform Blind has surpassed 12 million subscribers worldwide, recording remarkable growth in the global market. This leap is analyzed to be driven by successful entry into the Indian market and an increase in domestic female subscribers. Blind, headquartered in Silicon Valley, USA, officially launched in India last month, making it its fourth service market after the US, Canada, and Korea. Immediately after its launch, over 90% of employees at Indian branches of global companies such as Meta, Uber, and PayPal are using Blind, and major local companies, including India's largest bank HDFC, showed an enthusiastic response by opening company channels from the first day of service. Blind operates a system that automatically creates company channels when a certain number of subscribers exceeds a threshold. Growth in the domestic market is also robust. As of January 2025, it has been tallied that over 90% of employees at Korea's top 10 conglomerates, including Samsung, SK, and Hyundai Motor, are using Blind. Notably, a more than 10% increase in female subscribers compared to 2021 has been identified as a major growth factor, which led to an over 110% increase in advertising revenue targeting women. Furthermore, the average annual income of Korean subscribers is 67.1 million won, demonstrating an economic status approximately 60% higher than the national average for office workers estimated by Statistics Korea. Moon Sung-wook, CEO of Blind, stated that the strategy of establishing its headquarters in the US had a positive impact on the organic expansion into new markets like India and Europe, emphasizing the plan to solidify future revenue models and continue expanding into new markets. Under the vision of 'creating a healthy organizational culture with the voices of its members,' Blind, which began in Korea in 2013, has now firmly established itself as an essential communication platform for employees of major companies worldwide.