Wonderwall Company Enters US Skincare Market

**Sinsuru, the skincare brand of Wonderwall Company, Blank Corporation's beauty subsidiary, is set to make a full-fledged entry into the U.S. market by partnering with global ODM company Cosmax.** Sinsuru was selected as the sole skincare brand in the 'K-Beauty Next Big 5 in USA' project hosted by Cosmax and global brand accelerator YIGONGYIGONG, thus receiving early recognition for its potential success in the North American market. **At its core were its unique product lineup utilizing 'Watery Sulfur' (sulfur hot spring water) and the content creation capabilities of its parent company, Blank Corporation.** In particular, its specialized efficacy for acne and oily skin, common skin concerns among U.S. consumers, has heightened expectations for its entry into the North American market. Cosmax and YIGONGYIGONG plan to actively support Sinsuru's global growth, leveraging its differentiated ingredient efficacy and content synergy. Sinsuru's main product line consists of sulfur hot spring water-based solutions that boast excellent skin improvement effects while being low-irritant. By combining sulfur, long known for its skin trouble relief and antibacterial properties, with modern dermatology, Sinsuru has perfected a unique formula that offers a differentiated skincare experience. Through this partnership, Sinsuru plans to aggressively expand its customized product lineup, optimized for the needs of U.S. consumers, by utilizing Cosmax's strong R&D and production infrastructure. Wonderwall Company, led by CEO Park Ga-hye, former CSO of AMUSE, is maximizing synergy in both domestic and international markets by combining CEO Park's trend-based product planning and retail strategies with Blank Corporation's unique digital marketing capabilities. CEO Park Ga-hye stated her ambition: "Sinsuru will solve customers' skin concerns based on its patented sulfur hot spring water formula and Blank's content strategy, and will stand tall as a brand that presents a new paradigm of low-irritant, high-efficacy K-beauty to the U.S. market." In April 2025, Sinsuru will officially enter the U.S. market with a brand renewal, featuring a new logo and packaging. It plans to further strengthen its ingredient story and secure unparalleled competitiveness in both domestic and international markets with products embodying the uniqueness of K-beauty.