Wellness Food Market 'Sikhugyeong' Launches Official Brand Store on Kakao Gift

## Sikhoogyung Officially Enters KakaoTalk Gifting! Securing Growth Momentum for Local Indie Brands Punta Company, a retail tech enterprise whose mission is to foster the growth of local indie brands, is gaining attention for successfully opening the official brand store for its wellness food market, 'Sikhoogyung,' on KakaoTalk Gifting. This is considered a significant leap forward in realizing Punta Company's vision of discovering unique, gem-like brands from across the nation and connecting them with consumers. The launch of the 'Sikhoogyung' brand store offers consumers the chance to gift unique culinary experiences. High-quality local brand products, meticulously curated by 'Sikhoogyung,' can now be easily purchased and gifted via KakaoTalk Gifting. This is anticipated to be welcome news for consumers seeking meaningful gift options. More importantly, this entry holds significant meaning as it establishes a powerful channel for local brands to penetrate the KakaoTalk Gifting platform, which previously had high entry barriers. 'Sikhoogyung' goes beyond merely assisting with distribution; it provides thorough configuration proposals and professional support to ensure local brand products feature the most suitable packaging and design for gifting. Through this, local brands will gain the opportunity to further strengthen their market competitiveness and elevate their brand value. Jang Jin-ho, CEO of Punta Company, emphasized the significance of this move, stating, "The opening of the 'Sikhoogyung' brand store goes beyond mere distribution channel expansion; it has laid an important foundation for local brands to easily establish themselves in a new market." He added that he "sincerely hopes this will be an opportunity for the unique individuality and value of local indie brands to be deeply imprinted upon more consumers," expressing his commitment to co-prosperity with local brands. 'Sikhoogyung' plans to continue steadily expanding its lineup of brands available within KakaoTalk Gifting, further solidifying its position as a platform that fosters co-growth with local brands. This collaboration is expected to establish itself as a model of co-prosperity, expanding consumers' choices and offering greater growth potential to local brands.