Watcha Launches AI Music Recognition for Video

Watcha has introduced an innovative feature, a first among domestic OTTs, that automatically detects embedded songs within video content using AI and provides real-time music information. The AI model directly built by Watcha's development team analyzes music playing in all Watcha content, including movies, dramas, and entertainment shows, detecting over a million songs and immediately informing users of the song title and artist information. Now, users no longer need to struggle to find songs they were curious about while watching or search separately; they can check the information directly on the screen, resolving a long-standing inconvenience. This feature maximizes immersion in content viewing and provides an expanded experience that naturally transitions from video watching to music listening. This is the concentrated result of Watcha's AI analysis capabilities, which have been advancing personalized content recommendation technology since 2012, combined with its vast content library and operational know-how. In the future, Watcha plans to collaborate with music platforms to link the music identified in content directly to streaming services, making it even easier for users to enjoy. A Watcha official stated that by implementing a specialized content AI model optimized for service characteristics, rather than a general-purpose AI, they will continuously strive to enable users to enjoy a richer and more diverse content experience, along with exclusive features like 'Watcha Party.'