Wadul Supplies Agabang with AI Shopping Consultation Solution 'Gentu'

Waddle, a leader in AI innovation, has partnered with Agabang & Company, a company specializing in infant and toddler products, to sign a supply contract for its conversational AI agent solution, ‘Gentu.’ Waddle’s conversational AI agent ‘Gentu’ deeply analyzes the individual purchase behavior and conversation data of Agabang Mall customers. It comprehensively considers not only the baby’s growth stage but also the parents’ lifestyle, purchase history, and parenting philosophy, to suggest optimal products much like a dedicated consultant. Its core function is to delicately assist expectant parents unfamiliar with parenting products or customers contemplating the purchase of a precious gift in making wise decisions. Gentu is a multi-agent-based B2B SaaS solution that naturally appears as a floating button during moments of hesitation in online shopping and provides friendly conversational consultations. According to Waddle, Gentu has already processed over 2 million responses and an average of over 500 consultations per day, proving remarkable results by boosting client companies’ purchase conversion rates by up to 13%. Gentu, to be introduced at Agabang Mall, will showcase even more advanced features such as product recommendations tailored to gift budgets, hyper-personalized curation through baby information input, age-appropriate size guides, and natural multi-party conversational consultations. Shin Sang-guk, CEO of Agabang & Company, expressed his ambition to lead the domestic infant and toddler products market by providing differentiated personalized services to customers amidst changing parenting environments. Jo Yong-won, CSO of Waddle, emphasized that this collaboration will open new horizons in online shopping for infant and toddler apparel, and that the friendly AI-powered customized shopping experience will play a decisive role in lowering abandonment rates and increasing conversion rates for online malls. Meanwhile, Waddle recently demonstrated its technological prowess by proudly securing first place among 93 teams worldwide at the ‘OpenAI GPT-5 Hackathon’ held in San Francisco, USA. By integrating a GPT-5-based digital clone generation and sales strategy simulation system for online mall visitors with Gentu, Waddle plans to further enhance its functions for predicting mall sales and proposing customized sales strategies.