Values-Based Dating App 'Pairs' Launches in Korea!

Pairs is finally launching in the Korean market. Operated by Eureka, a subsidiary of the global dating service group Match Group, this app aims to help users find true connections based on 'values' rather than just appearances or qualifications. It is already a successful service with over 20 million registered users worldwide. A recent survey of 500 single men and women aged 25-34 in Korea provided important insights into Pairs' entry into the Korean market. 91% of respondents expressed difficulty finding a partner with matching values, and 53.4% of existing dating app users reported feeling significant pressure from appearance evaluations. This reality clearly demonstrates the need for the solution that Pairs offers in the Korean market. The core of Pairs is its 'Inner Self Matching' feature. This function focuses on users' deep-seated values, rather than external aspects like education, financial status, or appearance, to find the most suitable partner. By honestly answering 10 questions about dating and marriage, covering everything from family planning to communication styles and contact frequency, AI analyzes your relationship philosophy and recommends the best matches. Notably, these answers are not publicly displayed on profiles, allowing users to reveal their true selves without pressure. Going a step further, Pairs maximizes the precision of matching by utilizing advanced AI technology. It analyzes and learns from vast amounts of data, including 'Inner Self Matching' answers, activity patterns, and past matching cases, to provide an increasingly accurate and satisfying matching experience over time. A safe and trustworthy environment is also a top priority for Pairs. All users are required to complete identity verification through PASS, and clear 'Community Guidelines' foster a healthy app culture. AI and professional reviewers monitor inappropriate content and users 24/7 in real-time, imposing strict sanctions for violations. Additionally, various safety features such as blocking, hiding, and reporting are available for users to utilize directly. Only users aged 19 and above who have completed identity verification can use Pairs. Ryo Yamamoto, CEO of Pairs, stated, "We are very pleased to introduce Pairs to the Korean market," and expressed his ambition, "We will do our best to offer a better alternative to those seeking serious relationships and to help them find valuable connections with matching values through a trustworthy service." Pairs will now accompany you on your journey to find your 'true half' in Korea.