UserConnect Unveils 'InterviewX': Virtual Persona Interview Automation Platform

Opening new horizons in user research! UserConnect has officially launched the beta service of its innovative AI-powered user interview automation platform, ‘InterviewX.’ This groundbreaking solution leverages AI to overcome the limitations of time and cost inherent in traditional research, helping companies quickly and efficiently gain deep customer insights. InterviewX utilizes large language models (LLMs) to automatically conduct interviews, with virtual user personas and AI interviewers engaging in lifelike conversations. All conversation content is analyzed and summarized by AI in real-time to provide key reports, making complex and extensive research processes concise and clear. Established in 2020, UserConnect is an AI research specialist firm focusing on user experience (UX), having built unparalleled technological expertise in interview automation, AI persona generation, and consumer insight analysis. The ‘Synthetic User’ persona technology, central to InterviewX, meticulously analyzes over 1 million unstructured data points and public data from the National Statistical Office to automatically generate virtual user profiles that perfectly reflect the characteristics of specific customer segments. For example, by simply inputting conditions like 'female shopping customer in her 20s,' a persona with those characteristics is generated, responding to interviews as if real and providing vivid data. It supports various research methods, including 1:1 in-depth interviews, 1:N focus groups, and quick surveys, meeting the needs of a wide range of clients from startups to large corporations. UserConnect has already filed for two related patents and has secured SAFE-style investment from Korea Venture Investment Corporation, thereby simultaneously gaining recognition for its technological prowess and business viability. CEO Park Young-soo stated, “InterviewX lowers the barriers to user interviews, enabling anyone to utilize research in their practical work.” He added, “Moving forward, we envision it evolving into a next-generation AI research agent capable of understanding and responding to complex contexts by introducing customized synthetic user generation using corporate customer data, Retrieval-Augmented Generation (RAG) technology, and the Model Context Protocol (MCP) structure, where AI adjusts its role and communication style according to the interview's purpose.” Further enhanced through selection for the Ministry of SMEs and Startups' Startup Leap Package Support Program and acceleration by Gyeonggi Center for Creative Economy & Innovation, InterviewX will become a powerful tool for companies to accelerate customer-centric innovation and lead future markets.