Upbit Overhauls Website, Strengthening Data-Driven Exchange Position

Upbit, a leader in the virtual asset market, has ushered in a new era focused on investors. Upbit completely revamped its PC web homepage, with the core goal of helping investors access vast market data more easily and intuitively. Through this, it aims to solidify its status as Korea's leading virtual asset exchange and present its future vision. The highlight of this revamp is the 'World Map and Data Heatmap' visualization feature introduced on the main screen. Replacing previous marketing content, these core pieces of information now occupy the most prominent area of the screen, revolutionizing the user experience. The world map symbolizes Upbit's capabilities in global market expansion and represents Upbit's strong commitment to contributing to Korea's leap forward as a digital financial hub. The subsequent heatmap clearly distinguishes trading volume and price fluctuation rates using colors and block sizes, helping users grasp the overall complex market flow at a glance. Furthermore, various virtual asset indices provided by Upbit Datalab, as well as the fear and greed index reflecting investor sentiment, are now directly available on the homepage. Top trading volume assets and rankings of rapidly rising or falling assets are also prominently displayed in large fonts, maximizing information delivery. This overall user-friendly design allows investors to comprehensively check real-time market trends and individual asset situations on one screen, providing all necessary information for decision-making in a 'one-stop' manner. An Upbit official emphasized that this revamp goes beyond simple visual changes, embodying Upbit's future vision that prioritizes user convenience and friendliness. It aims to establish itself as a trusted platform not just as Korea's leading exchange, but also on the global stage, continuously providing investors with the best experience and value based on technology, data, and security. This is an important step towards realizing the global leadership vision announced earlier at the 'Upbit D Conference,' and it plans to further solidify its competitiveness as a 'data-strong virtual asset exchange.'