UMAGE Selects 'Pre-Icon' for New Release, Accelerating Global Music IP Business

## UMAG Selected for Shinbo's 'Pre-ICON'! Poised to Lead Global K-Content, Leveraging 7 Billion KRW as a Stepping Stone UMAG, set to open new horizons in the global K-content market, has proudly been named in the Credit Guarantee Fund (Shinbo)'s high-growth startup nurturing program 'Pre-ICON', securing robust guarantee support of up to 7 billion KRW. This achievement is a result of UMAG's outstanding growth potential and innovation being officially recognized by a public institution, and is expected to add powerful momentum to its global content distribution and music IP business expansion. Pre-ICON is Shinbo's flagship scale-up program, which selects high-potential startups founded between 2 and 10 years ago based on a comprehensive evaluation of their innovation, technological prowess, and future growth value. In addition to guarantee support of up to 7 billion KRW, it also provides practical non-financial services such as export information and market pioneering. This can be seen as a symbolic event where Shinbo acknowledged UMAG's unique competitiveness. Leveraging the funds secured through this Pre-ICON selection, UMAG plans to aggressively pursue key strategies such as ▲expanding its global music distribution business ▲strengthening its content marketing capabilities ▲and particularly entering the high-potential Southeast Asian market. This is an ambition to lead the market with UMAG's unique and differentiated business model amidst the wave of K-content globalization. Since its establishment in 2017, UMAG has built unique content distribution capabilities based on the Google YouTube Content ID license, solidifying its position in both domestic and international music markets. In 2022, it successfully attracted Series A investment totaling 5.1 billion KRW, proving the infinite expansion potential of its content IP business. Currently, it is expanding its influence in the global music industry with global music distribution, content marketing, and K-content related businesses as its core pillars. Seol Hyeon-jin, CEO of UMAG, emphasized, "This Pre-ICON selection is a triumph, recognizing UMAG's competitiveness and sustainable growth potential from a reputable institution," and revealed a firm vision and aspiration: "Through the synergy of technology and distribution that maximizes content value, we will forge UMAG's unique innovative path on a broader global stage." All eyes are now on UMAG to see if it will leap forward as a global entertainment company that captivates hearts worldwide, beyond just K-content.