Twelve Labs Rises to Meta, Anthropic Tier; Joins AWS Bedrock

**Twelve Labs Declares Global Leap for Korean AI Technology! Video Understanding AI Models Launched Exclusively on AWS Bedrock** Twelve Labs, a company specializing in hyper-scale AI for video understanding, has officially supplied its innovative multimodal AI models, 'Marengo' and 'Pegasus,' to 'Amazon Bedrock,' a core service of Amazon Web Services (AWS), thereby elevating the global status of Korean AI technology. This marks the first instance of a foundation model developed in Korea being offered to developers worldwide, a remarkable achievement that places it alongside global AI leaders like Meta and Anthropic. Furthermore, its significance is amplified by the fact that it is the sole video understanding AI model provider within Bedrock, excluding Amazon's internal model, Nova. With this official supply, AWS customers worldwide can now easily build and scale generative AI applications using Twelve Labs' advanced video understanding models, all without the need for separate infrastructure setup. Twelve Labs' models possess a unique ability to search and analyze various elements within videos—such as objects, actions, and background sounds—using natural language. This transforms vast amounts of previously underutilized video data into core digital assets for businesses, maximizing their value. Video analysis tasks that once took days can now be completed in mere minutes, dramatically boosting operational efficiency across video-centric industries, from content archive management to the creation of highlights and trailer videos. In a remarkable achievement, MSLE, North America's largest sports entertainment company, dramatically reduced the time spent on content creation and editing from 16 hours to just 9 minutes after adopting Twelve Labs' models. This entry into Amazon Bedrock is being hailed as opening a new horizon for 'Sovereign AI.' It presents a new paradigm where domestic AI technology extends into the global market through worldwide cloud platforms, moving beyond the traditional concept of merely securing AI technology within one's own country. Jaesung Lee, CEO of Twelve Labs, stated, "The global expansion of Korean AI technology is the true achievement of Sovereign AI," expressing a strong ambition to "make a future where companies worldwide utilize Korean video AI a reality through continuous collaboration with AWS." Through this opportunity, Twelve Labs aims to create new value from video data, contribute to the business growth of its clients, and lead the global AI market.