Trustay Revamps Resident Town Market

# Trustay Declares Leap to Residential Living Platform with Major Overhaul of Resident-Exclusive Market 'Town Market' **[Seoul, Republic of Korea]** Trustay, a residential platform company, announced its service enhancement and expansion strategy by fully revamping its resident-exclusive market, 'Town Market'. Town Market, which operates for residents of 640 complexes nationwide, aims to maximize user convenience through this overhaul and has the ambition to evolve beyond a simple shopping mall into a comprehensive platform encompassing all aspects of residential living. **Proving Overwhelming Growth and Resident Satisfaction** Since its official service launch last April, Town Market has achieved remarkable results and is attracting market attention. Currently, it sells approximately 2,500 types of products, covering a wide range of categories from daily necessities to food, home appliances, and leisure items. In particular, based on its know-how in operating corporate welfare malls, it offers products at reasonable prices, receiving high praise from residents. As a result, it has recorded an astonishing re-purchase rate of over 30%, and Trustay stated that it continues to show rapid growth of more than double every quarter. This not only satisfies the actual needs of residents but also demonstrates their high satisfaction with the service. **Significantly Enhanced Features for User Experience Innovation** The core of this overhaul is to dramatically improve the user experience (UX) and add to the joy of shopping. * **New Time Deal Feature:** The 'Time Deal' feature, offering exceptional special offers for a limited time, has been newly added, allowing residents to enjoy more economical and smarter shopping. * **Introduction of Best Products Feature:** The 'Best' feature, displaying the top 100 most popular products for each complex, helps residents easily discover trendy and highly satisfying products. * **Intuitive UI/UX Revamp:** The existing feed-type screen has been changed to a structure where categories and promotions are placed at the top. This change is designed to allow users to search for desired products more quickly and efficiently, significantly enhancing shopping convenience. **Strengthening Platform Competitiveness through Existing Service Improvements** Town Market also significantly improved its existing services such as travel, gifting, and second-hand trading functions, thereby further strengthening its competitiveness as a platform. * **Simplified Gifting:** Convenience has been maximized to allow gifting with just the recipient's contact information, making the process of sending gifts to loved ones even easier. * **Expanded Second-hand Trading Scope:** The search scope for second-hand trading, which was previously limited to within the complex, has been expanded to regional and national levels. With the addition of keyword alert and post visibility setting features, residents can now engage in more active and efficient second-hand trading. Indeed, current second-hand trading on Town Market shows active usage, with transactions occurring for about one out of every three items registered daily. **Building Resident-Customized Services and a Local Coexistence Model** Trustay listens to residents' voices and provides customized services. A Town Market MD emphasized residents' active participation, stating, "In some complexes, residents request group purchases or suggest product categories tailored to the complex's specific characteristics." A recent daily necessity purchase event for 200 residents received an enthusiastic response, with all products selling out on the first day, demonstrating high resident interest and participation. The company plans to sequentially introduce resident-exclusive services such as home care, tickets, and clearance sales monthly, starting this October. This goes beyond simple daily necessity purchases, demonstrating Trustay's commitment to evolving into a comprehensive residential living platform that encompasses local store partnership benefits and leisure activities. **Leading the Residential Platform Market through Coexistence and Differentiation** Lee Seung-oh, CEO of Trustay, commented on this overhaul, emphasizing that it is "a process of expanding services to daily life and leisure beyond just a market, creating a coexistence model with complexes." He added, "Town Market will be a differentiated service that builds a coexistence model with complexes and an exclusive benefit for residents," clearly stating the value and vision Trustay provides. Through this overhaul, Trustay's Town Market is expected to provide greater convenience and benefits to residents and set a new standard in the residential platform market. Trustay's actions, combining residential living, coexistence, and innovation, are drawing attention.