Tripbtoz's Overseas Traveler Transactions Explode 10x in a Year

Riding the K-Culture Wave into Global Fandom… Tripbtoz Opens New Horizons for Korean Travel Exports As the K-Culture craze sweeps the globe, a new trend is emerging where fan engagement extends beyond online interactions to offline experiences, specifically visits to Korea. Amidst this trend, the online travel agency (OTA) Tripbtoz is attracting attention by recording unparalleled growth. The desire of global Hallyu fans to experience Korea firsthand, beyond mere content consumption, is driving Tripbtoz's growth. Data released by Tripbtoz clearly illustrates this change. In March 2024, the proportion of overseas customers in overall bookings was a mere 2%. However, just 12 months later, in March 2025, foreign payment transactions recorded an astonishing tenfold surge. This signifies its success in converting the powerful influence of K-content fandom into actual demand for tourism to Korea. Tripbtoz offers customized travel experiences that captivate K-content fans worldwide. From popular drama filming locations to spots visited by K-pop idols and K-beauty experience centers, it suggests 'pilgrimage' courses that fans have dreamed of, providing one-stop support up to accommodation bookings. In particular, its video review-based curation system, which breaks down language barriers, conveys a vivid sense of place that is difficult to express in words, playing a crucial role in meeting the expectations of overseas users. This intuitive information delivery leads to high user satisfaction. Beyond merely offering travel services, Tripbtoz is also positively impacting the national economy. As all international payments are made in US Dollars (USD), it significantly contributes to increasing Korea's foreign currency revenue. Furthermore, Korean hotel bookings based on K-content fandom are establishing a new business model that organically connects the tourism industry with content exports. This creates a virtuous cycle where cultural appeal directly translates into economic value. These innovative achievements are not just gaining national recognition but also contributing to enhancing Korea's global standing. Through its direct overseas sales performance in 2024, Tripbtoz was awarded the '3 Million Dollar Export Tower' by the government. This year, it aims to achieve a remarkable '7 Million Dollar Export Tower.' This is an unprecedented accomplishment in the online travel agency industry, and is regarded as a case study proving that K-content can transcend a simple cultural phenomenon to directly generate substantial economic value, or 'exports.' Jung Ji-ha, CEO of Tripbtoz, stated, "Tripbtoz aims to be more than just an online travel agency; it aspires to be a 'passport-free platform connecting K-culture fandom with Korea.'" He further expressed his ambition, saying, "We will spare no innovative support to help K-fans worldwide feel closer to Korea and turn their dreamed-of trips to Korea into reality." Tripbtoz is expected to continue elevating Korea's standing in the global travel market based on the influence of K-content.