The Entrepreneur VC's Playbook for Fundraising Success

MashUp Ventures, Korea Venture Investment, and Startup Alliance, key players in the startup ecosystem, are officially publishing 『Startup Investment Attraction: A Funding Guide from a Founder-Turned-VC』. This book is a formal publication of content that was widely acclaimed after being freely distributed as a PDF online in 2021, and is being released as a formal book thanks to the support of its readers. The content has been fully updated to reflect the latest changes and trends in the startup ecosystem as of 2025. This guidebook comprehensively covers the entire investment attraction process from various perspectives, including those of founders, investors, and policy institutions, focusing on real-world cases. From founders' initial decision-making to the complex process after contract signing, it systematically guides readers through all necessary steps for investment attraction, providing practical assistance. Lee Taek-kyung, CEO of MashUp Ventures, stated, "Based on the experiences of both founders and investors, I wanted to reduce the common trial and error encountered during the investment attraction process." He emphasized, "I hope this book serves as a compass guiding founders on their path." Priced at a reasonable 7,900 won with no profit for the co-authoring organizations, this book is currently available for pre-order at Kyobo Bookstore's online store, and will be officially available for purchase at online and offline bookstores nationwide starting September 3rd. This reflects a public-interest effort to foster the healthy growth of startups and strengthen their investment attraction capabilities.