Sumgo Turns 10, Evolves into a Total Life Skills Platform

Soomgo, an expert matching platform celebrating its 10th anniversary, has undergone a major rebranding, declaring a significant leap from simply connecting to becoming a 'comprehensive life-skills platform' that enhances the quality of life. This change reflects Soomgo's strong commitment to providing customized solutions through advanced technology and supporting customers from problem recognition to resolution in a one-stop manner. The changes applied to the official website and app since the 6th clearly demonstrate Soomgo's new direction. The slogan, 'Life Skills for a Better Everyday Life,' embodies the company's philosophy of helping customers achieve their ideal lives. In particular, the new logo, symbolizing the growth of both customers and experts under the core value of 'Life Progress,' and the purple brand color, combining the trust of experts (blue) and the vibrant energy of customers (red), visually express Soomgo's commitment to providing an optimal experience through mutual interaction between both parties. Soomgo plans to progressively implement major service overhauls by the end of this year, providing an optimized experience for both customers and experts. Customers will enjoy the convenience of easily comparing relevant information before searching for an expert and receiving one-stop support from problem recognition to resolution. By strengthening expert (goso) portfolios and optimizing the review system, reliable experts will be easier to find. Furthermore, an advanced matching algorithm will be applied to recommend optimal experts by analyzing customer lifecycle, interests, and usage history, thereby further enhancing personalized, customized experiences. Kim Tae-woo, CEO of Soomgo, emphasized, "Customers don't simply want to find an expert; they want appropriate information and solutions throughout the entire problem-solving process," stating that this rebranding is a response to these evolving customer demands. Song Hyo-jin, CMO, explained that "Soomgo's services, such as moving, cleaning, and interior design, are ultimately a process of creating 'a better life and a better me'," adding that the new slogan encompasses a new direction beyond functional communication, supporting changes in customers' daily lives. Since its launch in 2015, Soomgo has established a unique position in the market, boasting over 14 million registered users, more than 2 million experts, and offering over 1,000 types of services. Through this rebranding, Soomgo aims to strengthen its brand communication and firmly establish itself as the nation's premier comprehensive life-skills platform.