Successful Entrepreneur's Startup Morning Coffee Ep. 1080: Secret to Success

"Startup Morning Coffee," hosted by CEO Jeon Hwa-sung daily at 8:40 AM on the YouTube channel 'Jeon Hwa-sung's CNTV', introduces the core competencies and market potential of various startups. It has established itself as a useful information platform for those interested in the startup ecosystem, fostering viewer communication through live comments. The company recently highlighted in this program is 'RiceValue', a food tech company that produces innovative plant-based alternative proteins using rice bran, a byproduct of rice. RiceValue is focusing on developing high-quality plant-based protein ingredients by transforming 400,000 tons of rice bran (rice husks) annually produced in Korea using its unique processing technology. This goes beyond simple raw material recycling; it secures excellent price competitiveness compared to existing protein ingredients (such as isolated soy protein, whey protein, etc.) which have a high import dependency. It also boasts strong advantages as a low-allergen and Non-GMO product. The rice bran protein they developed has the potential to be utilized as a key ingredient in a wide range of processed foods, including sports nutrition products, protein powders, beverages, yogurts, snacks, and noodles. In particular, it is pursuing stable growth through a B2B business model that supplies ingredients to leading domestic conglomerates such as CJ CheilJedang and Maeil Dairies. Currently, it is further accelerating its business expansion through CNT Tech's Sports Accelerator program. CEO Jeon Hwa-sung highly praised RiceValue as 'a company with the potential to kill two birds with one stone: promoting domestic rice consumption and replacing imported protein ingredients.' Led by a team of experts, including a founder with experience at CJ and Haitai Confectionery & Foods, the company is dedicated to rice bran protein research, aiming to launch high-quality products with a protein content of 80% or more. Based on this unique technology and market competitiveness, RiceValue is expected to play a significant game-changer role in the food tech and alternative protein markets in the future.