Sttra Unveils Emotion-Infused AI Multilingual Dubbing and Subtitle Translation Service

Straga is drawing significant attention from the industry by showcasing innovative technology through its artificial intelligence (AI) audio solutions, aimed at helping content creators worldwide enter global markets. The core technologies developed by this company are AI dubbing and automatic translation subtitle features, which realize true localization beyond simple language conversion. Straga's AI dubbing technology transcends the limitations of existing robotic voice dubbing, characterized by its ability to precisely reproduce the subtle emotional expressions and nuances of the original speaker. This helps viewers experience content without any sense of foreignness caused by language barriers. Kim Yong-ho, CEO of Straga, expressed confidence in the completeness of the technology, emphasizing, "By delicately implementing emotional expressions through AI voice technology, we can provide viewers with a seamless viewing experience." Currently, this service supports over 30 diverse languages, including English, Spanish, and Japanese, offering content creators extensive opportunities to reach audiences worldwide. The automatic translation subtitle feature, launched alongside the dubbing function, has been meticulously designed especially for domestic creators. It boasts significantly higher accuracy than YouTube's automatic translation feature, supporting video creators in producing and distributing global content more easily. This is expected to streamline and transform the process of domestic content entering overseas markets, making it much more efficient. Industry officials anticipate that Straga's technology will become a crucial turning point in accelerating the global spread of K-content. Straga's AI technology has already been successfully utilized in various fields such as K-pop idol content, short-form web dramas, and audio dramas, proving its excellence and marketability. Straga plans to continue developing content localization solutions optimized for diverse languages and cultural contexts, to support creators worldwide in communicating and succeeding across linguistic and cultural boundaries.