[Startup Morning Coffee] Innovative Companies' Secret to Success

The YouTube program 'Startup Morning Coffee,' which delivers vivid information about the startup ecosystem, is a core content of the 'Jeon Hwa-sung's CNTV' channel led by CEO Jeon Hwa-sung. Broadcast live every day at 8:40 AM, this program deeply illuminates the core competencies and market potential of various startups, establishing itself as a platform that provides useful information and insights to viewers through real-time comment communication. The company recently featured on 'Startup Morning Coffee' is Evertreasure, which operates 'YETU,' an AI-based culture and arts investment platform. Evertreasure has set out to innovatively solve the chronic problems of the art market: opaque business systems and a lack of marketing. The 'YETU' platform they introduced helps general investors access and invest in art more easily and conveniently. In particular, by supporting foreign investors to participate in the works of domestic artists, it is significantly expanding the global outreach potential of K-Art. Evertreasure is currently successfully carrying out CNTTech's 2nd Seoul Fintech Lab support program, continuing its growth. Evertreasure's 'YETU' aims to provide tangible benefits to various participants within the art ecosystem. General investors can expect cultural enjoyment of art as well as investment returns, while artists gain the opportunity to promote their works widely and effectively present detailed data to investors. Furthermore, exhibition organizers can secure a global artist pool and develop diverse business models, and public institutions can explore new product development, such as art collaborations, by utilizing the 'YETU' platform. Under the judgment that K-Art also has a high possibility of advancing into overseas markets, aligning with the global popularity trend of K-Pop and K-Content, Evertreasure is actively seizing these opportunities. CEO Jeon Hwa-sung highly praised Evertreasure for having a professional team with rich experience in various fields, including art investment, software development, and platform operation, including its founder. He expressed his expectation that Evertreasure will solve the long-standing challenges of the art market, dramatically increase the accessibility of art investment for the general public, and ultimately play a significant role in the future culture and arts market as a leader in globalizing K-Art.