Startup Morning Coffee, Episode 1100: Rowein's Success Strategy and Key Insights

Every day at 8:40 AM, "Startup Morning Coffee," broadcast live on 'Jeon Hwa-sung's CNTV' channel, is a useful information platform that introduces the core competencies and market potential of various startups while communicating with viewers in real-time. Recently, a company that has garnered particular attention on this program is Rovein, which is breaking down the boundaries between urban and rural areas and presenting solutions to environmental problems. Rovein is opening new horizons in future agriculture by developing 'INTELLI-FARM', a robotic vertical farm system. This system is designed to efficiently grow crops even within containers by combining logistics systems and robotic technology. In particular, robots fully automate the entire process from seeding to harvesting, requiring almost no human touch, which leads to the innovative effect of labor cost reduction. By adopting a vertical farming method stacked 7-8 tiers high instead of the existing single-tier cultivation method, mass production is possible even in a small space, which is a key factor in maximizing production efficiency. The core point of Rovein's 'INTELLI-FARM' lies precisely in this fully automated robotic system. By having robots perform all tasks of planting, watering, and harvesting crops directly, a 5-6 fold increase in production compared to traditional farming methods can be expected. Furthermore, stable production is possible 365 days a year, which has the advantage of significantly reducing production costs. In addition, the remote control function via a smartphone app maximizes INTELLI-FARM's efficiency and user convenience, allowing for easy farm management anytime, anywhere. Currently, Rovein is rapidly growing while participating in CNT Tech's agri-food accelerating support program. CEO Jeon Hwa-sung highly praised Rovein's vision to solve future food problems through sustainable agriculture and to lead environmentally friendly technology. He also revealed that CNT Tech has already invested in the company and expressed great expectations for Rovein's continuous growth potential. Rovein's INTELLI-FARM is expected to be an important step beyond simple agricultural technology, towards a sustainable future and environmental protection.