Startup Insights from Antibes

The YouTube program 'Startup Morning Coffee,' which provides in-depth insights into the startup ecosystem, meets viewers every day at 8:40 AM through Jeon Hwa-sung's CNTV channel. Hosted by CEO Jeon Hwa-sung, this program meticulously analyzes the core competencies and market potential of promising startups, and establishes an interactive platform for information exchange through real-time comment communication, positioning itself as an essential platform for startup stakeholders and investors. The company that recently garnered attention on 'Startup Morning Coffee' is 'Antive,' which is showcasing a unique presence amidst the K-beauty craze. Antive is a branding specialist company for rapidly growing indie brands, and it took its first step in business with a vegan cosmetic brand called 'Hersteller.' Hersteller aims to be a 'high-sensitivity vegan beauty brand' that goes beyond simply 'vegan,' encompassing efficacy verification and emotional value, thereby building deep trust with consumers. Building on Hersteller's success, Antive is boldly expanding its business into various fields such as fashion, inner beauty, and household goods, pursuing horizontal growth. It is expanding its market influence by introducing a variety of brands, including customized highly concentrated care products and superfood-based vegan cosmetics. In particular, it is receiving support from CNT Tech's initial startup package, further raising expectations for its growth. Antive's core competitiveness stems from its 'solid product quality' and 'effective sales mix strategy.' Key products like Wonderbadge Essence (over 50,000 cumulative sales), Nearby Body Lotion (over 320,000 cumulative sales), and Tone-up Sun Cream (over 35,000 cumulative sales) are consistently popular, solidifying a stable revenue base. They are driving continuous growth by strategically promoting new products to account for over 20% of the total sales mix. Furthermore, another notable strength is their effective enhancement of brand awareness through viral marketing utilizing famous celebrities, thereby strengthening their market presence. CEO Jeon Hwa-sung expressed his expectation that Antive, under the leadership of a veteran founder in the cosmetics field, will successfully nurture brands like Hersteller and further solidify its position as a global K-beauty indie brand leading the vegan beauty trend.