Sooni ENT Posts KRW 12 Billion H1 MCN Sales, Up 140% YoY

Soon ENT Achieves 12 Billion KRW in MCN Business Revenue in H1 2025… A 140% Surge Year-on-Year Soon ENT, a global short-form business specialist, has demonstrated explosive growth by recording 12 billion KRW in revenue from its MCN business in the first half of 2025. This figure represents a remarkable 140% increase compared to 5 billion KRW in the same period last year, drawing significant attention from the industry. The company attributed the secret to this growth to its successful expansion from traditional short-form advertising to comprehensive marketing solutions, alongside a strategy of actively recruiting a large number of professional creators from diverse fields. As of July, Soon ENT boasts a formidable lineup of 719 creators, including 229 exclusive short-form creators both domestically and internationally, 337 TikTok Live creators, and 153 commerce creators. The total number of followers managed by these creators reaches approximately 1.1 billion, showcasing Soon ENT's unique influence. Soon ENT recently announced a new corporate slogan, 'Creator Economy Hub,' further solidifying its competitive advantage in the MCN market. Furthermore, the company is accelerating the expansion of its AI-based content planning and production business. Last June, its submission 'Let's Sunuleum' won the Grand Prize in the fiction category at the '2025 Jeju Global AI Film Contest,' proving its technological prowess and creativity. CEO Park Chang-woo stated, "The continuous growth of our MCN business is evidence that the performance of our specialized creators across various platforms is driving the overall increase in the company's value." He added, "Based on this, we will actively expand our commerce and overseas businesses," outlining the future vision. Park Kwan-yong, Head of the MCN Business Division, emphasized, "The creator business is becoming a key touchpoint connecting brands and platforms." He expressed his ambition to "leap forward as an unrivaled MCN company in the global creator market." Established in 2023, Soon ENT is rapidly growing, operating diverse business areas such as commerce and AI content production with its MCN business at its core. The company recently relocated its new headquarters to Mapo-gu, accelerating its business expansion.