Shott: 2024 Sales ₩16.3 Billion, Operating Profit ₩2.6 Billion

## SHORTT Achieves Explosive Growth in 2024... 16.3 Billion KRW in Revenue, 2.6 Billion KRW in Operating Profit! Global short-form specialized marketing company SHORTT has garnered industry attention by announcing astonishing performance in 2024. It recorded 16.3 billion KRW in revenue and 2.6 billion KRW in operating profit, showing a growth rate of nearly three times compared to the previous year. Since its establishment in 2021, SHORTT has continued its rapid growth, achieving three consecutive years of black figures and an average annual growth rate of over 200%. The key factors behind this success were pioneering the 'short-form commerce' sector and expanding into the 'global market'. In particular, SHORTT fully launched its 'Shortping (Short-form + Shopping)' business in 2023, aligning with the consumer trend of imitating creator behavior patterns. This innovative business model led to explosive results, with Q4 2024 performance increasing 9.6 times compared to Q1. The overseas market also grew 2.5 times year-on-year, and building on the success of a North American K-beauty brand marketing campaign, revenue in that segment surged 25.6 times in Q4 compared to Q1, solidifying its position as a global partner. Beyond external growth, the company also strengthened its internal capabilities. The number of domestic and international clients increased by 32%, and 18,000 short-form advertisements were executed annually. Its exclusive creators number around 100 teams, and the size of its staff and offices expanded more than twofold, demonstrating rapid growth. Efforts were also made to build an advanced organizational culture, including systematic evaluation systems for member growth, performance bonuses paid twice a year, and the industry's first introduction of overtime pay. With the global short-form market projected to expand to 187 trillion KRW by 2026, SHORTT is solidifying its position as a frontrunner by extending its market reach beyond domestic borders to Southeast Asia and Europe. As an official partner of major platforms such as TikTok, YouTube Shorts, and Meta, SHORTT, true to CEO Yoon Sang-soo's ambition, is committed to expanding in the global short-form and commerce markets in 2025, promising shared growth with its employees and creators as it charts its future.