Shinhan Ttanggyeoyo Unveils 'Visible Order' for Real-Time Order Status

On a busy journey, there are times when even waiting in line at a rest stop feels like a waste of precious time. Now, an era has opened where one can easily order and even receive discounts with just a smartphone. Colgate, a company specializing in visible ARS and payment solutions, has partnered with Shinhan Bank's delivery app 'Tanggyeo-yo' to introduce the innovative simple ordering service 'Visible Order' at Ansan Rest Stop, offering a new level of convenience to rest stop users. 'Visible Order' solves everything with just one phone call, without complex procedures. The moment you call the designated phone number (070-4512-0500), the menu automatically appears on your smartphone screen without the need for a kiosk or a separate app installation. Customers can select their desired menu through the mobile screen and complete payment all at once, making 'waiting' a relic of the past. Without the need to queue or fumble at a kiosk, everything can be resolved in your hand, anytime, anywhere. In particular, this service, developed based on Colgate's patented technology, incorporates an intuitive user interface (UI), making it easy for seniors who are not familiar with digital environments to use. Wheelchair users and those with hearing impairments can also process orders and payments simultaneously through the smartphone screen, earning Ansan Rest Stop praise for evolving beyond a simple resting place into a 'Barrier-Free' space open to everyone. The initial introduction of 'Visible Order' at Ansan Rest Stop, which boasts annual sales exceeding 10 billion won and serves as a key hub on the Yeongdong Expressway connecting Incheon and Gangneung, is an excellent choice. In a place frequented by countless visitors daily, the simple ordering and payment service is expected to provide significant convenience to users. What is more noteworthy is the strong synergy with Shinhan Bank's delivery platform 'Tanggyeo-yo'. When ordering with 'Visible Order', users are automatically linked to the 'Tanggyeo-yo' page, allowing them to enjoy special benefits, including delicious menu items from rest stop restaurants at up to a 20% discounted price. With convenience combined with discount benefits, user satisfaction is expected to be high. Lee Kang-min, CEO of Colgate, stated, "'Visible Order' service will provide customers with a convenient ordering and payment experience, while simultaneously leading the digitalization of the distribution and food service industries," expressing his ambition to continue creating more innovative and comprehensive services in cooperation with various partners. Building on the successful introduction at Ansan Rest Stop, Colgate plans to expand the 'Visible Order' service into a nationwide ordering and delivery system based on close cooperation with Shinhan Bank's 'Tanggyeo-yo'. We look forward to a future where the rest stop experience becomes even smarter and more convenient.