Sendbird Launches Enterprise AI Platform 'Trust OS'

Sendbird, an innovative company in the global AI communication sector, has officially launched 'Trust OS,' an AI operating system for enterprises. As the utilization of AI agents rapidly increases, unpredictable errors such as incorrect responses, bias, and policy violations are becoming a significant burden for businesses. Trust OS is designed to solve these very problems, simultaneously enabling AI autonomy and strict corporate control. Trust OS is a system that allows businesses to set and control AI's judgments and actions in accordance with corporate policies and standards. It tracks and visualizes all decision-making processes and interactions of AI agents in real-time, enabling operators to quickly identify problems and explore directions for improvement. Furthermore, it flexibly adjusts the timing and scope of feature deployment according to policies, and if necessary, allows for human oversight to review and correct AI's judgments. Equipped with a robust infrastructure that guarantees stable performance even in high-speed, high-volume traffic environments, it fully supports everything from the pilot phase to global expansion. Sendbird emphasizes that by adopting Trust OS, businesses can reduce the time required from the pilot phase to actual operation of AI projects by up to 90%. In particular, it can detect and correct 'hallucination errors,' a chronic problem often pointed out in AI, by as much as 99% in advance, dramatically increasing AI accuracy and reliability. By tracking and correcting the entire process of agent interactions, it's possible to simultaneously enhance AI performance and accountability. Role-based permission settings and selective deployment features help maintain control even when operating multiple AI agents in parallel. In fact, Kim Hyeong-tak, head of Hanssem's Service Planning Department, a client company, highly praised the product's effectiveness, stating, "Thanks to Trust OS, we were able to build a trustworthy AI experience and confidently present it to our customers." Trust OS is provided to all customers using the AI agent builder within the Sendbird platform. Sendbird plans to use this as a stepping stone to strengthen technical support, enabling companies considering AI agent adoption to execute the entire process, from planning to operation and improvement, more easily and stably. Now, with Trust OS, you can usher in an era of trustworthy AI.