Santa Debuts 'Didi Ssaem AI Consultation' for Automated Educational Consulting

Educational AI company Santa accelerates digital transformation in the education field with the full-scale introduction of an innovative AI counseling feature into DidiSam. Santa, a leader in the educational AI field, is accelerating the digital transformation of the educational field by fully introducing an AI counseling feature into its innovative integrated education platform, DidiSam. DidiSam, already established as an integrated solution encompassing LMS, educational CRM, attendance, evaluation, and content management in over 4,000 educational institutions, brings innovation to the counseling operations of educational institutions with the addition of this AI counseling feature. Santa has segmented core scenarios such as admission, learning, and career counseling, providing automated counseling models optimized for each area. Beyond attracting new students, it offers personalized feedback based on individual learning progress and comprehension, and furthermore, widely supports practical career path setting, including college admission and employment. The core of this feature is that it automatically records all counseling content, summarizes the key points, and intelligently suggests the next actions for the counselor or learner. AI integrates and manages in real-time existing fragmented counseling channels (phone, KakaoTalk, email, in-person, etc.) that previously relied on manual records. By capturing, refining, and summarizing the content, it resolves inefficiencies in counseling operations. CEO Park Ki-woong emphasized that "counseling is a critical touchpoint for attracting and retaining learners," and confidently stated that DidiSam's AI counseling feature "will be a turning point that innovates the operational structure of educational institutions themselves." In fact, pilot institutions proved its effectiveness by demonstrating remarkable results such as a 68% reduction in counseling processing time, a 2.1-fold increase in counseling conversion rates, and over 30% improvement in counseling satisfaction.