Rounder Debuts 'Napal,' an ESG Circular Economy Auction

Startup Rounder has officially launched 'NAFAL,' an innovative resource circulation auction platform, opening a new chapter in sustainable consumption. NAFAL offers consumers the opportunity to own assets that briefly shone in pop-up stores, exhibitions, and events, at reasonable prices and in a special way. Immediately upon launch, various assets such as lighting, furniture, and spatial design props used in LG Electronics' 'Life Zip' pop-up store were unveiled through NAFAL, receiving an enthusiastic response. Some have already found new owners, ready to continue their sustainable value. Additionally, original works by emerging artists are being showcased through the 'Medici's Room' project. This provides artists with an opportunity for market validation and consumers with the joy of discovering hidden artistic talent. This collaboration with LG Electronics is praised as a prime example of ESG management, breathing new life into assets that might have disappeared after short-term use, and enabling both companies and consumers to realize environmental responsibility and social value together. NAFAL goes beyond simple used goods transactions. It provides only carefully selected products through curation, and its auction system ensures both reasonable price accessibility and item rarity simultaneously. Consumers can own assets with meaningful stories, while brands can extend the value of their assets and achieve ESG goals. Rounder emphasized that NAFAL will act as a bridge bringing the special moments of pop-up stores and exhibitions into everyday life, and that the collaboration with LG Electronics is a successful first step demonstrating the infinite possibilities of resource circulation. Going forward, it plans to partner with various brands to expand sustainable circulation experiences and provide differentiated value to consumers.