Rootfinders Win Grand Prize at G-Star Audition Qualifiers

## Innovation for the Digitally Vulnerable, Rootfinders Catches 'Two Rabbits' with G-STAR and Video Contest! Rootfinders, dreaming of a future that breaks down barriers in the digital world and embraces everyone, is garnering attention with a series of good news. Rootfinders, which presents innovative solutions for the digitally vulnerable, recently won the prestigious Grand Prize (Gyeonggi Provincial Economic & Science Promotion Agency President's Award) at the finals of the preliminary early-stage league of the '2025 G-STAR Audition,' officially recognizing its technological capabilities and social value. Following this, it once again proved its strength by winning the Excellence Award (Small and Medium Business Technology Information Promotion Agency President's Award) at the '2025 Long-Lasting Sustainable World, 55-Second Video Contest' hosted by the Korea Communications Commission. At the G-STAR Audition, the official startup competition program of Korea's largest content fair, Rootfinders left a deep impression by introducing its smart portal platform 'EasyPlus' exclusively for the visually impaired. The core of EasyPlus, which provides diverse content such as news, games, and commerce, is its AI-based 'Noiseless Technology'. This technology automatically filters out unnecessary advertisements and pop-ups, helping visually impaired users focus entirely on desired information without complexity. This was praised for significantly enhancing media accessibility for the digitally vulnerable. The judging panel highly rated EasyPlus's proposed innovation in media accessibility, its potential for practical support for the digitally vulnerable, and its scalability to the global market. Meanwhile, Rootfinders submitted a first-person perspective video of the EasyPlatform, produced on the theme of 'Prosperity and Cooperation,' to the '2025 Long-Lasting Sustainable World, 55-Second Video Contest,' winning an Excellence Award and gaining recognition for the depth of its corporate philosophy. Kim Jong-kook, CEO of Rootfinders, stated, "Winning in both categories is a meaningful result that simultaneously recognized EasyPlus's technological innovativeness and social value." He further expressed his ambition, "Moving forward, we will dedicate ourselves to lowering the barriers to digital information access and creating a world where everyone can enjoy the benefits of technology." These awards are considered instances that officially proved the social impact and business scalability of Rootfinders' AI accessibility technology. Rootfinders presented a vision to collaborate with various domestic and international companies and organizations in the future, strive for technological advancement, and emerge as a leading company in digital inclusion in the global market.