Rebbit Turns Profitable for the First Time, Accelerates Ultra-Low-Cost Commerce Expansion

Levit, the operator of 'Alwayz,' which leads innovation in the ultra-low-price commerce market, has finally entered a successful orbit. In January 2025, it surpassed its break-even point for the first time since its establishment, recording operating profit and laying the foundation for sustainable growth. Under the firm vision of 'an ultra-low-price commerce platform everyone uses daily,' Alwayz combined unique entertainment elements like 'All Farm' to secure overwhelming user engagement time and high loyalty. This improved inefficiencies in the existing e-commerce market and became a powerful driving force that effectively connected the demands of buyers and sellers. In particular, this solidly built customer base led to a powerful revenue model in the form of an advertising business, explosively improving profitability. Users' high engagement and dwell time directly translated into increased advertising revenue. Kang Jae-yoon, CEO of Levit, emphasized that this achievement goes beyond the successful establishment of a business model, serving as an important first step towards sustainable growth. He declared that it signals aggressive investment for the future, not just a temporary profit, and the construction of an even more advanced commerce ecosystem. He also revealed that behind this remarkable achievement are 'top talents with the tenacity to inevitably achieve any goal they set,' and expressed confidence that they will drive even bolder growth through continued investment in talent. Levit now plans to go beyond simple e-commerce, present 'a new market standard that people seek out and use daily,' maximize price accessibility, and create a future where everyone can shop without burden. With this achievement of profit as momentum, Levit's steps to usher in a new era of commerce through even more advanced growth strategies are drawing attention.