Purplus's Innovative Business Model

Every morning at 8:40 AM, 'Startup Morning Coffee,' broadcast live on the YouTube channel 'Jeon Hwa-sung's CNTV,' is a flagship program hosted directly by CEO Jeon Hwa-sung, invigorating the startup ecosystem. This platform, which grows with viewers through real-time comment interaction, deeply illuminates the core competencies and market potential of various startups, becoming a valuable hub for information exchange. One of the startups recently highlighted on this program is 'Purplus,' a cosmetic company that applies functional bio-ingredients based on melanin IP. Through its own brand 'Cocohilly,' Purplus has successfully targeted the niche market of domestic kids' cosmetics, leading the market with differentiated branding and unique 'ultra-gap' ingredients. Purplus's core competitiveness lies in its melanin microorganism cultivation technology. They are continuously enhancing their technological completeness through collaboration with the Indian Institutes of Technology, and based on this technology, they recorded an astonishing sales growth of over 400% last year alone. Purplus, which has proven its potential with visible achievements such as entering Shinsegae Duty Free and expanding into the global market, is currently laying the groundwork for even faster growth through CNTTECH's IBK Changgong support program. CEO Jeon Hwa-sung commented on Purplus, saying, "Currently, we are focused on strengthening our position and increasing sales in the kids' cosmetics market through the Cocohilly brand, but in the long term, we will grow into a leading company supplying melanin raw materials." He brightly forecasted Purplus's future to become a key player in the bio-material industry, moving beyond a simple cosmetic brand. Purplus is expected to continue its innovative growth based on its technology and market insights in the future.