Pinkfong Company Finalizes Top-End IPO Price at ₩38,000; Market Cap Expected at ₩545.3 Billion

The Pinkfong Company, a leader in the global family entertainment market, has finalized its steps towards a successful initial public offering (IPO). On the 5th, the company confirmed the offering price at 38,000 won, the top end of the desired band, demonstrating strong market anticipation. The institutional investor demand forecast, conducted from October 28th to November 3rd, was nothing short of explosive. A total of 2,300 institutions participated, resulting in a final competition ratio of 615.9:1, with 99.9% of the total participating volume proposing a price at or above the upper end of the offering price, demonstrating high confidence in the company's value. Consequently, the total offering amount is set at 76 billion won, and the market capitalization after listing is expected to be 545.3 billion won. Since its establishment in 2010, The Pinkfong Company has built a strong IP portfolio, spearheaded by 'Pinkfong' and 'Baby Shark,' and including 'Hogi,' 'Bebefinn,' and 'Sealook,' showcasing content in 25 languages across 244 countries worldwide. Notably, its flagship work, 'Pinkfong Baby Shark Dance,' has maintained its position as the world's most-viewed YouTube video for an astounding 60 consecutive months, and the 'Bebefinn Playtime' series has ranked first in the Netflix Kids section in 11 countries, solidifying its status as a global hit IP. Its entire YouTube channel network has surpassed 280 million cumulative subscribers and 190 billion cumulative views, and mobile app downloads are approaching 530 million, boasting an overwhelming global fandom. Its robust performance growth is also noteworthy. Under Korean International Financial Reporting Standards (K-IFRS), consolidated revenue for 2024 is projected to reach 97.4 billion won, an 11% increase year-on-year, while operating profit is expected to surge by an impressive 371% to 18.8 billion won. A high operating profit margin of approximately 20% is also anticipated for the first half of 2025. The funds raised through this listing are planned to be utilized as a key driver for future growth, including the development and launch of new IPs, advancement of production processes, creation of premium animation, and expansion of global LBE (Location-Based Entertainment) businesses. In particular, the company plans to maximize content completeness and business efficiency by operating a 'data-driven global production system' that verifies success potential from the planning stage, based on accumulated successful IP data. Furthermore, its self-developed AI solution 'OneVoice' will be applied throughout the IP production process to innovate multilingual localization and production quality efficiency. CEO Kim Min-seok stated, "We sincerely thank the investors who have resonated with our vision as an 'Enter-Tech' company that enhances the success potential of content through data, AI, and localization strategies, and have placed their trust in us." He added, "Even after listing, we will accelerate content innovation based on technology and data, and continuously expand our IP competitiveness and business areas." The Pinkfong Company's general subscription will take place from November 6th to 7th, and it will officially be listed on the KOSDAQ market on November 18th. The joint lead underwriters are Mirae Asset Securities and Samsung Securities.