Personalized AI 'Firsley' for Cancer Patients Tops 400,000 Questions

In an era with 3 million cancer survivors, a beacon of light has emerged for those who lose their way or are overwhelmed by anxiety in a sea of information. The protagonist is AI service company Fursley, which recently set an astonishing record of 400,000 cumulative questions, thereby opening new horizons in the digital healthcare sector. The multitude of questions before and after treatment, and the unresolved anxieties, pose a significant burden on cancer patients and their families. Fursley addressed this challenge by integrating AI technology into an familiar and highly accessible platform: the KakaoTalk chatbot. The core secret to its success lies in enabling users to search for and receive professional medical information simply by sending a KakaoTalk message. Particularly noteworthy is the high utilization rate among seniors in their 50s and 60s. Breaking the prejudice that their accessibility to digital technology would be relatively low, their KakaoTalk-based usage rate is analyzed as a key factor in the service's success. Furthermore, the premium service payment rate among male users in their 60s appeared more than 4 times higher than the average, clearly demonstrating the immense thirst for reliable medical information. The differentiating factor of Fursley AI lies in its 'reliability'. To fundamentally block the 'hallucination phenomenon' (providing fictitious information), a chronic problem of existing generative AI, it provides information based solely on official data from verified medical institutions, such as university hospital guidelines and medical theses. Furthermore, with its medical record-linked chatbot function, it addresses personalized questions from individual patients that were difficult to resolve during short outpatient consultation times, thereby filling the gaps in medical care. Namgoong Hyun, co-CEO of Fursley, emphasizes, "Providing accessibility as the top priority to seniors with severe illnesses, who had previously been underserved by AI technology, enabled the achievement of 400,000 uses without paid advertising." Moving forward, Fursley plans to continuously develop functions that can provide practical help to patients with severe illnesses, such as health reports and symptom calendars, and contribute to improving the quality of life for cancer patients.