Payhere POS Loyalty Customers Top 9.6 Million, Up 3 Million in a Year

## Payhere Drives Success for Small Business Owners with Integrated Customer Management Solution Integrated store management solution Payhere is gaining industry attention by recording remarkable growth in its customer management service sector. Payhere recently announced that the cumulative number of customers who have earned points using its service has surpassed 9.6 million. Notably, approximately 3 million new point accruals occurred in the past year, indicating that an average of over 8,200 customers per day began a new membership experience through the Payhere system. This rapid growth demonstrates a strong demand among small business owners for efficient digital customer management solutions. At the core of Payhere's customer management service are its excellent accessibility and convenience. It seamlessly integrates with existing POS systems, allowing immediate use without separate app installations or additional system setup. Customers can easily complete membership registration and point accrual simply by entering their phone number at the time of payment. The accrual status and electronic receipts are immediately sent via Kakao AlimTalk, adding to the convenience. Furthermore, based on the vast customer data accumulated in the system, it provides detailed key metrics such as total customer count, new customer acquisition rate, and revisit rate. This enables store operators to meticulously analyze customer behavior patterns and develop sophisticated data-driven marketing strategies. It even includes a feature to flexibly adjust point accrual rates during specific promotional periods, maximizing operational efficiency. For franchise operators, in particular, it offers a powerful integrated membership service across all branches. Customers can freely accumulate and use points at any branch, which strengthens overall brand loyalty and dramatically improves customer management efficiency. Indeed, one franchise cafe operating 7 branches in Seoul achieved the remarkable feat of securing 90,000 registered customers within just 1 year and 10 months of adopting Payhere. CEO Park Joon-ki emphasized, "Payhere's core value is to enable store operators to manage customers directly from their POS without a separate system. We will continue to develop innovative features that can practically contribute to enhancing store operational efficiency and increasing sales." Beyond customer management, Payhere is a true all-in-one solution, integrating various functions into its POS system, including Naver Reservations, delivery orders, rider calls, serving robot integration, and Sikkwondaegang payments. Thanks to this integrated approach, as of the first half of this year, the number of affiliated stores adopting Payhere has exceeded 72,000, continuing its rapid growth.