Orange Square Accelerates Foreign Payment Service Innovation, Building on 'K-Fintech 30' Selection

Orange Square, which operates WOWPASS, a payment platform exclusively for foreign visitors to Korea, has risen as a promising player in the domestic fintech industry, officially having its potential recognized through its selection for 'K-Fintech 30', hosted by the Financial Services Commission. At the selection ceremony held on the 26th of last month, Orange Square directly received the selection certificate from Kwon Dae-young, Vice Chairman of the Financial Services Commission, thereby becoming a member of K-Fintech 30, a support program designed to vitalize the fintech industry and foster financial innovation. This program focuses on discovering and nurturing companies with growth potential. Orange Square proudly earned its place in this K-Fintech 30, highly praised for WOWPASS's overwhelming market share and robust profitability, infinite growth potential and scalability, and its history of being designated in the financial regulatory sandbox. Through this announcement, CEO Lee Jang-baek clearly presented WOWPASS's business direction: to resolve various inconveniences such as language, payment, and transportation faced by foreign tourists in Korea, and to maximize convenience. Orange Square will not stop here; it plans to aggressively expand its business by utilizing the financial and customer data of foreign tourists to be acquired in the future to build a social ecosystem exclusively for foreign visitors to Korea and evolve into a personalized marketing platform. CEO Lee emphasized that through this selection, "the innovation and potential of our business have been firmly recognized by the financial authorities," and expressed a strong ambition to "expand strategic partnerships based on the analysis of foreign tourists' consumption patterns, and continuously develop and introduce innovative services that break down all barriers in the tourism journey." Orange Square is expected to lead fintech innovation by providing a richer and more convenient Korean experience to foreign tourists visiting Korea through WOWPASS.