Open Research Launches 'OOAI' AI Search, Claims Edge Over Perplexity

OpenResearch, an innovative AI search technology and service company, is finally bringing a new wave to the search market with the official launch of its AI search platform ‘oo.ai’, spearheaded by Kim Il-du, former CEO of KakaoBrain. Launched in July 2024, when CEO Kim secured 10 billion KRW in seed investment, OpenResearch has already signaled overwhelming technological capabilities with the joining of domestic and international AI authorities, including Baek Woon-hyuk, an expert in large language models. oo.ai is a next-generation AI search service that transcends the limitations of traditional keyword search by accurately understanding user intent, analyzing hundreds of web documents in real-time, and providing quick, highly reliable comprehensive reports. It ensures transparency and reliability of information by clearly presenting the source of all data and is characterized by its ability to rapidly summarize the latest web trends and context. Notably, this official version has achieved innovative speed and performance improvements compared to the beta service. Search time, which previously took about 10 seconds, has been reduced to the 3-second range in just three months. While competitors analyze 7-8 reference materials, it utilizes hundreds of web resources—more than 10 times that amount—to provide richer and more accurate answers. What is particularly noteworthy is that it has surpassed the paid Pro features of industry leader Perplexity in all performance metrics, demonstrating an overwhelmingly superior technological edge despite being a latecomer. All these features are provided to users for free, and accessibility has been greatly enhanced with the launch of a mobile app. OpenResearch plans to continuously enhance its services through ongoing communication with users, ultimately realizing ‘AI search as fast as traditional search’ and establishing itself as an AI search portal that everyone can easily use. By strengthening its global-level in-house R&D capabilities, it has already acquired multilingual search capabilities to explore documents worldwide without language barriers. In the future, in the commerce sector, it plans to expand its market share by providing user-customized information, going beyond simply comparing prices. For specific requests like "delicious apples good for diabetics," it will analyze factors such as sweetness and dietary fiber to recommend optimal products. Kim Il-du, CEO of OpenResearch, stated, "oo.ai is a next-generation 'search copilot' based on high speed, high accuracy, and an intuitive interface," and expressed his ambition to "evolve into the most convenient AI search service for people to use, opening up new horizons for search."